About Us

Ron “Through collaboration with our clients as an extension of their core management team we  achieve desired marketing results in an efficient and effective manner.  We start fast and finish strong in the long run by building a foundation from solid client relationships with mutual understanding of stated goals.”

Mr. Ronald Burdine has over fifteen years of creative marketing campaign creation and implementation, extensive inside and outside sales and sales management success, extensive eCommerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), website conversion analysis, advertising agency, media, copywriting, vendor selection, negotiation, mediation and management experience.  He has an extremely refreshing attitude, is the ultimate team player and has a considerable history of being the creative catalyst for profitable and effective change. Further, he has created a multitude of web sites that are typically profitable right out of the chute. He is also our Search Engine Optimization (SEO) and eCommerce expert, with more than a decade of experience.

Since 1996, Mr. Burdine has founded a number of successful ecommerce retail specialty web sites. He has extensive experience in the management of all aspects of eCommerce retail web sites with multiple domains, including: marketing, merchandising, SEO, SEM, advertising, sales, sales management, vendor relationships, customer service, operations, system improvements, pricing and margin analysis, projections and human resource functions. Previously, Mr. Burdine was President & Co-Founder of Burdine Marketing. Over the course of its first year in business, he created, developed and launched a series of profitable eCommerce specialty store web sites which posted a profitable six-figure sales goal and was later sold in the same year.

During the late 1990’s until 2004, Mr. Burdine was President of Market Evolution, d.b.a. BuyChoice.com for eight years, an eCommerce web site which started as a two-man operation and grew to over 22 employees and substantial seven-figures of sales. In conjunction with his IT department, he developed and produced, a sophisticated, automated, CSRM administrative web-based system, that was extremely effective in SEO product positioning, as well as electronic data entry, data feed production, accounting improvements, billing, merchant accounts and vendor integration. Other significant features of the automated system included being able to capture existing web sites and integrate them on a full functioning basis, into their system, within an hour. He was also responsible for entire day-to-day operations, including: marketing, merchandising, SEO, advertising, operations, managing customer service, returns, system improvements, accounting, hiring, continuous IT improvements, development and management of vendor relationships.

Mr. Burdine began his marketing and sales career as an Account Executive for The Solutions Group advertising agency, within its Marketing Division, selling advertising agency services with Rocky Mountain Radio Network (RMRN) selling airtime. In both positions, he was responsible for sales, new business development, developing highly effective and creative advertising and promotional campaigns. His creative, copy writing and campaign implementation resulted in account sales increases as high as 600%. He sold and helped to produce broadcast radio and TV jingle packages, many of which are still being used today. At RMRN, he also received a number of awards for sales production and creative excellence.

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