After reading the article in it’s entirety and watching the video of one of the super-geniuses from Google explain semantically how photos are evolving in search, I came to one main conclusion which mirrors all my conclusions in terms of Google…. Take or find good, crisp quality pictures, make them eye-catchy as a portrait that will encapsulate the searcher’s entire attention span. Engagement level amongst image searchers is very high, you’ll get lots of clicks, enticement for faster decision making and ultimately a positive effect on e-commerce impact with relevant crisp photography. Beyond taking and uploading artistic original photographs, pay close attention to the filename, alt text and all descriptive text around the “img” source in your content.

Now time to blow your mind, make sure to add text inside the image. When you are dolling up your photos in photoshop, add text to the images, include your services product specials and relevant key phrases in the image. That text is becoming more important as the engines’ ability to scan text in images and associate it with the picture continues to improve. Google will not only look at the attributes of the photo but also contains a ranking signal of how many clicks the photo has received for certain searches. This reduces spammers getting in and also creates a peer review attribute, so again, make it provocative.

Last but certainly far from least, is the effect on Social Media. Yep you guessed it, as everything you do online these days, get your photos uploaded and spread around FB, MS and through TwitPic on Twitter. Nail pictures to a good amount of your blog posts whenever possible as Google continues to crawl posts and social content pretty much on a daily basis you will feed more of your own unique photos into the Search Image index.

To sum up, always keep in mind all the properties of Google Search. Uploading and referencing relevant artistic photos to your website can increase your exposure in one of the most important properties. With image search analytics available through Google Insight you can keep up with the the effect improved images will have on your website.

With that said, I have just moved to Tulum, Mexico and there is plenty of beautiful scenery to capture around here and use as themes for my posts. I need get outside with my camera and start capturing the beauty around here.

Matt

This is a brand new marketplace and I’m excited about implementing these new social strategies for my clients and measuring the results. The social media release is groundbreaking stuff and Brian’s teachings on tagging videos, pictures and HTML correctly in the release to attract searchers starving for content is extraordinary. I’m going to be digging into his blog this weekend and doing some more research. I love the community building ideas and being a resource for people all across the global web. We are heading into a new day and age and pioneers like Brian and Deirdre are paving the road. It really is about listening, understanding, contributing to conversations and eventually climbing the ladder towards being an influencer and a creator.

Consulting for small companies, creating the sense of urgency will be easy, creating a cross functioning coalition and allocating manpower will be the tough part since many web businesses wear so many hats already. My main focus will be harboring the vision and laying down the strategy for the firms I work with in an effort to empower my clients in understanding that this is a huge new marketplace and effectively leveraging and contributing to the web community is the wave of the future and SEO rankings tie directly into that gained popularity. The efforts remain the same, it’s the tools and mechanisms that are changing drastically. I look forward to studying and learning more…if your not learning your dying! Thanks to all the speakers yesterday…I have a lot of work to do! Happy FRIDAY!

We have been doing websites for so long and now we finally have our own up. This is a day that will forever live in infamy. Manifest SEO is looking forward to building a community of news, tips and strategies for all seo’s out there who aspire to be a pioneer on this cutting edge technology. Google has created a wondrous marketplace for us to reach customers and followers on a global level yet have a local appeal. We pride ourselves on the knowledge we’ve obtained and still continue to gain as this is an ever changing infinite playing field. We appreciate all those who have supported us and believe in us and our approach to online marketing and search engine optimization, it will be reciprocated, pun intended!