Off the top of my head I can think of 5 major reasons.

A blog is:

•    Easy to update
•    Easy to get started
•    Liked by the search engines
•    Creating feeds automatically
•    Allows people to interact with you 

Before I start let me take just a minute to define the term blog. The following is quoted from Dr. Mani one of the earliest marketers to embrace blogs.

“A blog is short for “web log” a sort of online personal diary where “anyone” can reveal his/her innermost thoughts, feelings, desires, dreams, ambitions, fears, hopes … you get the meaning.

Yes, it’s a website. With one small difference. It lists posts ordered by date in a personal journal format, and is easier to create than a website – just involves typing into a form and pushing the PUBLISH button”

The ease of push button publishing of most blog platforms make them one of the easiest web sites to update. On most platforms you don’t need to know HTML though it does help. If you can create a word document you can update a blog.

They are extremely easy to get started. Blogger and Word Press both can be started without much more than creating an account and clicking a few choices. Now there are huge advantages to hosting your blog on your own domain. But even there if you have cpanel hosting with Fantastico it is an almost fill in the blank process to get started. No great technical skills needed.

Search engines like blogs. They are usually updated regularly because it is easy. Compare the type and push a button to update of the average blog platform to creating an HTML page uploading it either through the control panel or FTP. Much easier so it happens much more often. Blogs tend to have fresher content.

The search engines also like the RSS feeds that are created. Properly used feeds can allow you to generate links from other authoritative sites such as Technorati, Feedburner and others. These high PR sites create backlinks to your site which will make the search engines rate you higher. People can easily subscribe to your feed and know when you have updated your site through various RSS readers.

Finally, the biggest advantage is that blogs can be interactive. Most blog platforms allow your reader to comment on what you have written.

This does two very good things for you. You get additional updated content (which the search engines like) and you get feedback on what you have written.  Which are you more likely to do? Click a comment link and leave your input on a blog or try and find a way to contact the average webmaster. Even if you do it is usually through a form or email that does not increase the content of the site.

A blog definitely gets my vote. What about you?

To be able to explain appropriately; organic listings are the websites shown on the left side of the page in answer to the given keyword or keyword phrase. Several factors contribute to the ranking of each website, despite the fact that Google continues to be fairly secretive regarding the different criteria, but there are specific characteristics that many of the top search results for any particular keyword share.

Domain age is essential; the older the website the more trust awarded by Google. The greater inlinks to the website, the higher it ranks. Good authority inlinks are also popular critical elements. Also, relevant on-page SEO; the website should display page content connected to the keyword submitted by the searcher. Achieving a well ranked site can be challenging specially when utilizing competitive text so choose them properly, maybe pick those with low competition. Google keyword research is the key and there are no cost programs to help, however, most of them will be incapable to find the hidden goldmine of small competition but well searched keyword phrases. Provided your page is optimized for its contained keywords your website will have traffic and become favorably indexed.

The right hand part of the page is set aside for paid for ads; in this spot anyone can buy advertisements from Google, you just bid on words you think will be famous then build an advertisement, when a search is started for that keyword producing a click on your advertisement you pay Google the amount of money that you bid for that certain keyword. Whilst Google AdWords is probably the most basic methods to produce traffic it can demonstrate expensive; clicks on the more competitive words can be pricey because a lot of fully commercial businesses use this technique.

Veteran advertisers are well aware of exactly which are the most lucrative, having dumped the ones which were costing money rather than earning it through a process of learning from mistakes. It is sad but clear that the majority of money can be invested unnecessarily bidding on extremely competitive words or by bidding on some people that get clicks but don’t succeed to convert into revenue. Within Google AdWords there are resources that will help you to discover keywords which you may not have considered that not only get a good search rate, but possess little competition and will for this reason cost fewer.

To stay away from staying at the mercy of the time consuming trial and error process when looking for the best phrases you can always get help from Google by using their keyword research software. A few of the  Google Keyword Research software is awesome and will actually enable you to grab, with complete legality; the most profitable phrases form your competitors therefore letting you bid on low cost but highly profitable keywords.

The coverage the product gets through the Internet is much more than any other media. Therefore, more and more traders are turning to the web to introduce their products and business. One problem is that effectiveness of the advertisement through the Internet media depends on how effectively it is crafted.  Marketing through the Internet requires proper design of the website. This designing and the art of marketing needs the help of a professional consultant. But, before appointing the consultants, the trader should satisfy himself on the following points:

The Consultant must learn about your business:
The work of Internet Marketing Consultants is to introduce the product on the Internet. That would mean that he should understand about the particular product. So, the trader must be informed of all relevant facts about the product. This niche is extremely important. Apart from knowing the product, the consultant must understand the business also. Without understanding the intricacies of the business, he cannot be effective in marketing.

Must understand the market:
This may call for market research and market analysis. This gives an insight into consumers’ response and that will be a vital clue for optimization of the website. In fact, this information will help to make effective keywords, appropriately linking the HTML, graphics etc.

Effective contents:
Effective keyword design is an important quality expected of the consultant. The keywords must be such that it attracts the clients.  He should also decide the density of the keywords. He has to ensure that the contents are not duplicated. The language used in the content is another important point to be looked into. In fact, some consultants may take the help of some professional content writers as and when required. The ultimate aim should be such that the website reaches the target and gets maximum of positive clicks.

No black hat SEOs:
The consultant should not adopt unethical means to increase the traffic. He must understand that such black hat SEO is against the rules and it certainly violates the law. He must also be aware of PR sites, forums, social book marking and top blogs so that every aspect of the website is as per the agreement between the parties and it is in conformity with the law.
 
Regular feedback:
The consultant must regularly monitor the website traffic, and the positive clicks. Improvement is a continuous process. But, improvement can be made only after studying the past and what lies ahead in the future. The consultant makes this assessment only in consultation with the trader. With this, the consultant can be creative and he can put the SEO on the right track.

Assess the remuneration:
The consultant’s fee should be decided carefully after estimating the response to the SEO. The fee should be commensurate with the positive clicks that the trader gets. If it is not so, then the very purpose of appointing the SEO consultant will be defeated.

SEO is a volatile fluctuation in utter chaos. Rankings change every minute, across 100’s of datacenters in the US alone, when I work with clients remotely and I mention they are at position X they run the same search and see position Y and freak out! As the Joker said “everyone loooooses their minds…..introduce a little anarchy”

SEO is a long term grind with a mid-level investment and a high return. It is a combination of many online marketing strategies that result in high SUSTAINED rankings. Check out why SEO’s Guarantees are built on thin ice

Realize now that this is going to be a long term process and find yourself an SEO consultant that is ready to team up with you for atleast a year to see and hold tangible results. Increasing sales isn’t just about high ranking, it’s about …. increasing sales; improving customer experience, studying site analytics, implementing new design, social media strategy, internal linking so on and so forth.

Don’t fall victim to false guarantees, find an expert that is willing to team up with you and collaborate every step of the way and you will be satisfied with the results and learn a lot in the meantime.

We have been doing websites for so long and now we finally have our own up. This is a day that will forever live in infamy. Manifest SEO is looking forward to building a community of news, tips and strategies for all seo’s out there who aspire to be a pioneer on this cutting edge technology. Google has created a wondrous marketplace for us to reach customers and followers on a global level yet have a local appeal. We pride ourselves on the knowledge we’ve obtained and still continue to gain as this is an ever changing infinite playing field. We appreciate all those who have supported us and believe in us and our approach to online marketing and search engine optimization, it will be reciprocated, pun intended!

• Inbound, one way “unpaid” link building from reputable sites utilizing your target keyphrases.
• Inbound, one way “paid” link building from top sites utilizing your target keyphrases.
• “On Page” optimization, including all elements of a page that matter from a search engine perspective – Page Title, Meta Description, H1, and all anchor link text.
• Web Metric Analysis with Google Analytics to decide on creation of new “landing pages” on your main site – these pages will target very specific keyphrases, and we would target having Google index certain keyphrases  that generate long tail search traffic.
• Research on, and expansion of, your keyphrase list, focused on identifying high value keyphrases that produce traffic but may be less competitive.
• Publishing of articles that you write as a subject matter expert to your own blog (separate from the main site, but linked to the main site) to reputable blogs, reputable article directories etc.
• Use of various social media (Twitter, Facebook) outlets – again, using the article content you publish to spread that around to “followers” on Twitter, and “fans” on Facebook.
• Build an email list based upon your “followers” and “fans” through topic based sign-up pages on your website.  Hit your email list once a month with – an engaged audience is a buying audience, and a repeat buying audience.  Facebook and Twitter provide you with the conduit to build that engaged audience.