Making Decisions with Integrity

“Integrity is doing the right thing, even if nobody is watching.”
Author Unknown

  ManifestSEO is a young, growing company comprised of bright, college educated, self-starting, driven individuals.  Ron Burdine and Matt Ludwig have owned their own start-up businesses in the past and are driven enough to start another.  Watching the both of them work together, hearing the conversations and ideas thrown around the office, no matter the diversity of clients, there is a common element to every day that is always present:  Their enthusiasm for the future and unwavering self-imposed, high moral standards.

     Maybe their intrinsic values comes from past experience, a good upbringing, a good education, strong faith, belief in themselves, or an amazing combination of all of those elements, but to bear witness to countless examples of virtues in the work place are inspiring.  It inspires me every day.  It inspires me so much, that I believe I can give examples, and applications, of the more than 100 recognized virtues, in the daily operations of ManifestSEO, regularly. 

    Here is a recent example of the virtue integrity, my first virtuous example in our driving company:

    We received a call from a potential client a few days ago that was very flattering and could have brought our start-up company some needed revenue.  Success brings attention, so this potential client wanted the same results witnessed by our current client. We listened carefully to our potential client desires and determined that we could indeed assist in meeting their needs.  However, accepting this client would have compromised another as they were a direct competitor.  This particular client was willing to pay twice what our existing client is paying for the same results.

     If we were to accept the job, would we ever have to disclose this information?  Probably not.  Would anyone find out about our assistance?  Probably not.  Could we use the added revenue?  Definitely.  However, after some reflective assertations of the situation, neither partner had a difficult decision to make: They were going to make the right decision. 

     The right decision comes naturally for these two gentlemen, and humbly.  No one will recognize their gift of integrity on society, no matter how small its effect, but it’s the smallest of decisions that can impact the direction and outcome of any given day, for all of us. 

     A small example of the character at ManifestSEO, business with integrity.  To be continued……